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There are many reasons why our work is focused on the African continent...

Our Story

For over twenty years, Founder and Executive Director, Lydia-Claire Halliday has supported international corporations and advised business leaders by carefully analysing economic and geopolitical perceptions and societal trends and predicting consequences and opportunities. 
Our relationships with influential international networks of media, analysts, investors and associates thrive on a foundation of commonality, governance and professionalism.
Lydia-Claire Halliday Consultancy (LCH Consultancy & Associates) was founded in 2012 to counsel and represent international organisations invested in Africa.  


Let’s start with the basics. Africa is the world's second-largest and second-most-populous continent, second only to Asia. At about 30.3 million km² including adjacent islands, it covers 6% of Earth's total surface area and accounts for one-fifth of its land. Paradoxically, the coastline of Africa (30,500 km) in length, is shorter than that of Europe, because there are few inlets and few large bays or gulfs.

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Huge growth
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A lively mix
of industries
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An increasing
global influence
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The potential to
become a global
ESG trendsetter
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New ways of doing
business powered
by innovative
tech and financial mechanisms 

Meanwhile, with a population of 1.4 billion people as of 2022 (and rising sharply), it is already home to 17% of the world's human population.


By 2050, the populations of more than half of Africa’s 54 nations will double, bringing the total number of people in Africa close to 2.5 billion, or around 25% of the global population. 40% of all Africans are children under the age of 14 and the average age of an African is 19 years old, whereas a European’s is 44 years old.

In tandem with this exponential population growth is a rate of urbanisation unmatched across the rest of the world.  Africa’s urban population is expected to triple by 2050 to 1.34 billion. The continent has a high rate of urban primacy (whereby one city is multiple times bigger than the next nearest) and a high number of mega-cities; this puts enormous stress upon the physical, political, economic and societal infrastructure. Protecting rural economies is as important as finding solutions for hyperdense urban areas. Civil equality, financial inclusion, healthcare and education, climate adaptation, sanitation, and food and water security are needed across all geographies.

The African Union has committed to its African Agenda 2063, a framework guiding economic, social, political, scientific and cultural development. The African Agenda is harmonised with global SDGs, and the AU has created one accountability instrument catering to both. With the support of the African Development Bank, five key targets are identified:


  1. Power and Light for Africa

  2. Connect and Integrate Africa

  3. Feed Africa

  4. Industrialise Africa

  5. Improve the Quality of Life for Africans

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The pandemic triggered a global economic crisis. Africa’s GDP contracted 1.6% in 2020, the continent’s first recession in half a century.

Africa’s GDP has recovered to an extent, but the lingering effects of the pandemic, Russia’s invasion of Ukraine and the consequences of war pose considerable challenges in the medium term.


The AfDB reports that Africa’s average real GDP growth slowed to 3.8 % in 2022. The slowdown reflects the impacts of rising global geopolitical tensions, climate change risks, and the lingering impacts of the pandemic, amplified by tightening global financial conditions.


Rising food and energy prices are impacting the region’s most vulnerable, and public debt and inflation are at levels not seen in decades.


But, despite the challenging external environment, Africa has demonstrated continued resilience, with all but one country maintaining positive growth in 2022, and outlooks seem stable for 2023 and 2024. 


The top five performing African countries are projected to grow by more than 5.5 % and could reclaim their position among the world’s top 10 fastest-growing economies in 2023–24.


Africa’s GDP growth is projected to average at around 4%in 2023 and 2024, higher than the projected world averages of 2.7 % and 3.2 %, respectively. 

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The continent’s growth will continue, driven by several key industries, not least agriculture which is experiencing a bounce from rising commodity prices. Meanwhile, other sectors are subject to major investment, interest and innovation, including banking, energy, mining, transport, telecoms and construction/infrastructure, the latter especially critical if the region is to accommodate its growing population and workforce.


Industrialisation, manufacturing and intra-trade are critical components in Africa’s economic transformation, job creation and achieving Sustainable Development Goals (SDGs). Historically, Africa’s manufacturing has had the lowest share of GDP globally. However, the region is undergoing a rapid transformation, demonstrating a growth rate in manufacturing of 7.5% per annum since 2000. 

There are multiple regional industrialisation strategies, including the East African Community (EAC), Common Market for Eastern and Southern Africa (COMESA), Economic Community of West African States (ECOWAS), and Southern African Development Community (SADC). Individual countries also have their own domestic policies to increase and diversify industry, powered by the emergence of the fourth industrial revolution or digitalisation.    

The transformative African Continental Free Trade Area (AfCFTA) agreement, implemented on the 1st January 2021, will contribute additional stability to growth in the region.  It will be the largest free-trade zone in the world.  The agreement is designed to accelerate intra-Africa trade and boost the region's trading position and ‘share of voice’ in the global market.


New technologies are transforming how businesses and societies operate. Advanced technologies like 3D printing and robotics will accelerate the region’s industrialisation. Mobile connectivity is essential for consumers to interact with the commercial world and access vital services, especially in rural areas where more than half of Africa’s people still reside. Businesses are already making moves in the realm of 5G, with the number of 5G subscriptions in Sub-Saharan Africa set to increase from 2.59 million in 2021 to almost 105 million by 2027.

Technologies such as this, in combination with new financial mechanisms, are opening up unique opportunities for investors and businesses to thrive in Africa and drive transformational socio-economic development. 

And these investors are not just after Africa’s natural resources. Recently we have seen global investors come to Africa because of its people’s talents.

Indeed, the combination of a surplus of workers, technology, and improving regional stability and business conditions are key factors as to why Africa is becoming a bigger player in the global economy. 

ESG is a massive investment driver in Africa. It is no longer viewed as simple ‘the right thing to do’ – rather, understanding and delivering on key environmental, social and governance factors is a business imperative that is here to stay. 


The least emitter of climate forcing emissions, Africa is disproportionately affected by climate change. The continent loses between 5% and 15% of GDP to climate change. Collectively, African countries received only $18.3 billion in climate finance between 2016 and 2019. This leaves a climate finance gap of up to $127.2 billion annually from 2020 to 2030.


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“Africa remains fundamentally marginalised, including in stereotypical depictions in most western media and the imaginations of most western citizens. This lamentable state of affairs cannot – will not – endure.”
Edward Paice

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